Employment

27/02/2024

DIGITAL MARKETING & COMMUNICATION ASSISTANT - APPRENTICESHIP
BLUE ICE EUROPE

Start Date : 02/09/2024

Reporting to the Marketing & Communication Manager, your main tasks will be to support the team in raising the brand's profile on the web, developing the community on social networks and participating in the production of marketing materials to promote the brand and all our new products.

We're looking for someone with a passion for new media and content creation, and an affinity for outdoor sports.

As a true brand ambassador, we want you to convey the brand's values and enrich the consumer experience by carrying out the following tasks:


RESPONSIBILITES :


1. Animation and management of the E-commerce site :

  • Manage product catalog
  • Optimize site performance
  • Set up CRM campaigns
  • Manage customer databases
  • Monitor KPIs and dashboards

2. Animation and management of social networks Instagram, Facebook, LinkedIn, YouTube

  • Participate in and implement communication strategy and editorial planning on the various social networks.
  • Manage the community
  • Monitor competition and technology to optimize influencer strategy
  • Disseminate and amplify BLUE ICE athlete communications and performances

3. Content creation

  • Write articles for the blog
  • Work with the Brand Content Manager to create short videos for social networks or tutorials for YouTube and the website
  • Participate in and coordinate product photo/video shoots
  • Develop internal and external communication media: press releases, product sheets, sales literature, etc.

4. Participation in BLUE ICE events:

  • Help design and set up B2B & B2C events
  • Participate in events


PROFILE & SKILLS REQUIRED :


  • You are a student at a business or management school, or equivalent, with a Bachelor's or Master's degree specializing in Digital Marketing and/or Communications

  • You have a good command of English and project management

  • You are proficient in Adobe software (Photoshop, Illustrator, etc.)

  • You're up to date with the latest trends on social networks and have good writing skills

  • You're able to work independently and make suggestions

  • You have a taste for the outdoors and a feel for technical products


Please send your application to HR@blueice.com